Hi, I’m Brian Maston

A design leader with 26 years experience, specializing in UX vision & strategy, visual design, UX research, and people management.

I have been a part of award-winning teams that created digital experiences for global companies like Home Depot, Fiserv, Zebra Technologies, as well as several small and medium sized companies throughout my career.

My expertise extends across retail, fintech, warehousing, manufacturing, healthcare, & audio/visual. I've worked with both startups and Fortune 100 companies, and brought B2B and B2C experiences to life.

My Approach

UX Vision & Strategy

I believe my role as a UX leader is to ensure that both UX vision and UX strategy are playing their complementary roles in the product development.

UX vision looks to the future and involves imagining an ideal future state without being limited by current constraints. UX strategy looks to the "now" and outlines specific, actionable steps to achieve goals with current resources and constraints.

In other words, UX vision inspires and sets direction, UX strategy plans and executes.

People

I am driven by the success and well-being of the team and its individuals. I employ a combination of a servant-leadership style with a situational leadership style. This allows me to adapt to the needs of the individual, and the task, at that moment.

My philosophy is that, if the team members are happy with their work, their environment and allowed to do what they are passionate about and experts in, the team and the company will succeed.

Design Excellence

I believe that good visual design should strive to create content that is consistent and predictably organized, but at the same time impressively distinct. It will also meet or succeed a users expectations and needs, instill trust, and ultimately create a business success.